String Ting
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String Ting is arguably the most exciting phone accessory brand on the market, so when they came to me for help with email marketing I was super excited. they needed someone who could take their already very strong and distinct tone of voice and make it work for them via email to boost sales.
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i had a monthly meeting with the founder to go over key collection drops and important dates for their customer base, which is widely focused on the asian market. together we then built out email concepts and I then created super scroll-stopping subject lines, preview text and body copy.
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i created effective emails campaigns that stayed authentic to the brand’s youthful voice while successfully pushing new products and collections. the copy-led creative was heavy in sass, emojis and the brand’s signature Ting speak - to really connect with customers and make them feel like they were talking with a friend rather than a stuffy fashion brand. i also made sure the brand played on the use of playful ctas for button copy to be more engaging and to get customers buying.
“I have a very high standard for my brand and a tricky tone to strike. With up to 12 campaign emails a month, I needed someone senior who could just nail it and take it all off my plate - I’m super busy and I don’t have time to go back and forth - Katie delivered copy that was both on brand and commercially effective. She created really fun subject lines and playful calls to action that got my customers clicking. ”